Jakarta, March 15 – Larastika Oktavianti, Head of New Media & Distribution of Growmint Digital Agency, joins as a guest speaker in the ‘Women and Digital Entrepreneurship’ panel discussion at Global Network Advancing Management (GNAM) Week 2017.
Held by the Faculty of Economics & Business of Universitas Indonesia, this 5-day mini course (13th – 17th March) offers cases on the impact of digital technology on women entrepreneurs, including strategy to improve women participation in business through digital technology.
During the session, Larastika revealed the impact of the digital advertising industry to the MBA students attending from 20 different universities around the world.
According to her belief, digital medium now becomes a trend that shifts the audience behaviour, thus marketing practitioners must adapt with the change.
Larastika said, “To survive in this digital era, we need to deeply understand our target audience behaviour and their journey to be able to connect with them“.
“The most important thing that cannot be ignored in this digital era is the dynamic changes, which shape the character of the media to not only become a one-way but also multiple-ways of communications“, she added.
The guest panelists line-up also included Catherine H. Sutjahyo (CEO, Alfacart.com), Tessy Wulandari (Head of Marketing Communication, Tanamera Coffee Indonesia), and Hasnul Suhaimi, MBA (CEO, XL Axiata 2006-2015).
With GNAM Week 2017 held in 17 different countries at once, MBA students are given the opportunity to discuss with women entrepreneurs (start-ups) and women business leaders. In addition, students also visit local businesses owned by women entrepreneurs, learning from the local and global digital companies practitioners.
About Global Network Week
Global Network Weeks give MBA students and faculty the opportunity to pursue intensive study at another network school, in a focused mini course that leverages the perspectives, programs, and faculty expertise of that school. Alongside their counterparts from elsewhere in the network, students attend classes, tour local businesses, and meet with experts focused on current business problems.
GNAM Ambassadors include 19 MBA students from Phillipines, Mexico, China, United States, South Africa, Colombia, Switzerland, France, India, Turkey, Nigeria, Chile, Canada, Israel, Ireland, and Indonesia.