• Gudang Garam would like to increase GG Mild’s brand awareness and brand image, by promoting the idea of “Style New Generation” to youngest in urban area through digital platform
  • One of the ground activities for GG Mild inlcudes the music event series, namely Urban Gigs, which need to be continously supported through out the campaign.


  • Develop a platform for the target audiences to find new trends that relates to their lifestyle, by creating the Generation-G Website
  • The website contains the latest news and information about the venues and event that are appropriate to the target audiences.
  • Spread the spirit of #generation-g and #urbangigs with several digital activities and a series of buzzers.

Project Details

  • Client : PT Gudang Garam Tbk.
  • Year : 2016
  • Duration :


  • Digital Campaign
  • Microsite
  • Social Media
  • Works

Past Projects

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Digital Campaign, Microsite, Social Media, Works
Digital Campaign, Microsite, Social Media, Works
Digital Integrated Activation
Social Media Activity, Social Media Maintenance

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