- Gudang Garam would like to increase GG Mild’s brand awareness and brand image, by promoting the idea of “Style New Generation” to youngest in urban area through digital platform
- One of the ground activities for GG Mild inlcudes the music event series, namely Urban Gigs, which need to be continously supported through out the campaign.
- Develop a platform for the target audiences to find new trends that relates to their lifestyle, by creating the Generation-G Website
- The website contains the latest news and information about the venues and event that are appropriate to the target audiences.
- Spread the spirit of #generation-g and #urbangigs with several digital activities and a series of buzzers.