How We Built Digital Assets to Expand the Market Segment

 

The Challenge

Cooking trends today is not only done by the mothers in the kitchen. Nowadays, cooking also became a lifestyle in various segments of our society. Koepoe as a kitchen cooking spice brand wanted to be a part of the development trend of cooking. So how to expand the market segment of Koepoe through digital media platforms?

 

Ideas

We utilized a variety of popular social media channels in Indonesia, then integrated all of them to a website. Currently, there is no website that facilitates amateur chefs and food-lovers in Indonesia. We generated traffic users who were integrated in social media to become a part of the platform jelajahrasa.co.id.

 

Result

3,000++ people interacted on Jelajahrasa.co.id, as their cooking & food website platform. Koepoe gained a “soft” awareness as a brand that helps anyone to create delicious dishes. A combination of Google Display Network, social media activity, mobile and ambient advertising had led people to visit JelajahRasa.co.id.

 

Project Details

  • Client : KoePoe (PT Anggana Catur Prima)
  • Year : 2014 - 2015
  • Duration :

Categories

  • Digital Campaign
  • Microsite
  • Social Media

Past Projects

We make ideas work and create a better business performance for your brands.

See All Projects
 
Digital Campaign, Microsite, Social Media, Works
Digital Integrated Activation
Social Media Activity, Social Media Maintenance
Digital Integrated Activation

CONTACT US

Graha Pejaten No.2
Jalan Pejaten Raya
Jakarta Selatan, 12510

P: +6221 7919 8937
E: play@growmint.com

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