How We Built Digital Assets to Expand the Market Segment
Cooking trends today is not only done by the mothers in the kitchen. Nowadays, cooking also became a lifestyle in various segments of our society. Koepoe as a kitchen cooking spice brand wanted to be a part of the development trend of cooking. So how to expand the market segment of Koepoe through digital media platforms?
We utilized a variety of popular social media channels in Indonesia, then integrated all of them to a website. Currently, there is no website that facilitates amateur chefs and food-lovers in Indonesia. We generated traffic users who were integrated in social media to become a part of the platform jelajahrasa.co.id.
3,000++ people interacted on Jelajahrasa.co.id, as their cooking & food website platform. Koepoe gained a “soft” awareness as a brand that helps anyone to create delicious dishes. A combination of Google Display Network, social media activity, mobile and ambient advertising had led people to visit JelajahRasa.co.id.