Axis Lebaran PSBB
Pandemic situation can stop us from campaigning, hence we create this kind of video.
Project Information's
Client
Axis
Category
TVC & Digital Video
Date
2020
Location
Jakarta, Indonesia
The Challenge
The ideation is based on needs and actual condition, while we need hero video for Eid Al Fitr project but because of the regulation on that time, we can not do a shooting, so we wrap it as the main ideation “as it is situation” and luckily it’s inline with AXIS personality that we already build.
The Results
The organic result is good, around 15K from YT, IG, FB and Twitter as well with less support from paid media.
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