Axis Lebaran PSBB
Pandemic situation can stop us from campaigning, hence we create this kind of video.
TVC & Digital Video
The ideation is based on needs and actual condition, while we need hero video for Eid Al Fitr project but because of the regulation on that time, we can not do a shooting, so we wrap it as the main ideation “as it is situation” and luckily it’s inline with AXIS personality that we already build.
The organic result is good, around 15K from YT, IG, FB and Twitter as well with less support from paid media.