From the growmint archive
Archive
Stories, perspectives and company news from 2015–2023. These articles retain their original publication dates and reflect the time they were written.
Strategi Marketing: Mengapa Anak-anak Tidur Lebih Baik Dari Para Advertiser?
Pelajari inspirasi strategi marketing dari sudut pandang anak-anak, mulai dari kecerdasan emosional hingga kreativitas untuk memahami konsumen.
Meta Threads: Pesaing Baru Dominasi Twitter (Atau Justru Twitter Versi KW?)
Tinjau peluncuran Meta Threads pada 2023, persaingannya dengan Twitter, integrasi Instagram, serta peluang dan tantangannya bagi brand.
Penetrasi Pasar: Strategi Mengejar Pasangan yang Sebenernya Dia Nggak Pengen Kamu
Kenali strategi penetrasi pasar, manfaatnya, dan cara menarik pelanggan di pasar yang sudah ada lewat pendekatan yang relevan dan kompetitif.
Aldi Taher vs. Jokowi: Comparing Endorsement Impact in Trend and Advertising Perspectives
Compare Aldi Taher and Jokowi's endorsement styles, social media influence, and roles in Indonesian advertising and political campaigns.
The Power of Memes in Advertising Campaigns
Explore how meme marketing uses humor, shared experiences, and cultural references to strengthen brand voice and create engaging advertising campaigns.
A Comprehensive Guide to Maximizing Your Integrated Campaign’s ROI
In this comprehensive guide, we'll delve into the intricacies of integrated marketing campaigns, explore how they can increase your return on investment (ROI), and provide actionable tips to help you design and optimize your own integrated campaign.
AI in Advertising: The Transformative Power of Artificial Intelligence
Explore AI in advertising, from personalization and audience targeting to ad-spend optimization, campaign measurement, and its impact on marketing.
Strategi Pemasaran Konten: Panduan Lengkap untuk Meningkatkan Keberhasilan Iklan
Kenali strategi pemasaran konten, mulai dari memahami audiens dan memilih format hingga membangun engagement serta mendukung tujuan bisnis.
Email Marketing, Emang Masih Efektif?
Pelajari strategi email marketing untuk membangun hubungan pelanggan, menyusun konten yang relevan, dan merencanakan pengiriman email yang efektif.
Changi Airport Group Appoints Growmint As Digital Creative Agency-of-Record To Strengthen Presence in Indonesia Market
Changi Airport Group appointed Growmint as digital creative agency-of-record to strengthen its marketing efforts in Indonesia. The account covers developing Changi Airport’s marketing strategies in Indonesia to maximise business performances.
Growmint Welcomes The Dynamic Duo Creative Director and Strategy Director
Jakarta - Growmint Creative Digital Advertising welcomes Aldy Dewandhana as Creative Director and Ruli Himawan Nugroho as Strategy Director to lead the team in strengthening
Gudang Garam Appoints Growmint as Digital Agency Partner For 2016
Throughout 2016, Growmint will support Gudang Garam in leading their two premium brands, GG Mild and GG Mild Shiver through integrated creative digital campaign
#SeringSharing Membongkar Resep Rahasia Mempertahankan Bisnis di Era Digital
#SeringSharing (24/3) yang bertajuk “Business Survival: When Do We Need To Advertise Our Brand?” menghadirkan Dahlan Iskan, Lembu Wiworo Jati, dan Pandu Truhandito
Surviving The Battle of The Apps: Five Hacks to Double Up Conversion Rates For Your Mobile Apps
Here’s the big question: is it better to focus on increasing traffic to your website or increasing conversion rates?
Heineken Indonesia Appoints Growmint as Digital Agency Partner For 2016
Growmint has continued its winning streak, edging out several other leading agencies to be appointed by Heineken Indonesia on its latest campaigns.
Research Findings: News Reading Habits Between Indonesian Men and Women
Do people still read? 8 in 10 Indonesians still read every day. This has been proven to be true based on the latest findings conducted by Inside.ID, one of the creative
Welcoming Lembu Wiworo Jati, New Creative Director of Growmint
Growmint warmly welcomes Lembu Wiworo Jati as the new Creative Director of Growmint, one of the fastest growing creative digital agency in Indonesia.
Royal Canin Indonesia Reappoints Growmint as Digital Communication Partner For 2016
Royal Canin Indonesia announced that they have extended their relationship with Growmint and reappointed the agency to be its main digital advertising partner.
Top 5 Digital Trends in 2016 You Should Know!
2016, the golden year of digital marketing. Every brand needs to know how to find an effective business solution to cater consumers' ever-changing interests
Holiday Social Media Contents To Engage Your Target Audiences
holiday is an interesting topic for many brands to engage their audiences. But,how to create social media contents to engage target audiences during holiday
Optimizing Your Brand Strategy during Long Holiday
Optimizing Your Brand Strategy during the Year End Holiday
Welcoming Larastika Oktavianti, New Team Member At Growmint
Growmint is delighted to announce that Larastika Oktavianti has joined as new team member at Growmint. Tika, signed her new position as Associate Digital Director at Growmint.
How Social Media Could Changes the World and Rally People for a Good Cause
Revisit the ALS Ice Bucket Challenge and other campaigns showing how social media can raise awareness, rally support, and encourage action for good causes.
Social Media Analytics Tools, How To “Listen” The Conversation By Social Media Users
Explore how social media analytics and social listening help brands understand audiences, assess communication strategies, and learn from competitors.
Bili & Guwon, We never thought If “Lama-Lama Aku Tak Cinta” Can Won Gold In Pinasthika
Discover the idea behind Bili and Guwon's 'Lama-Lama Aku Tak Cinta', Growmint's public-transport campaign recognized at the 2015 Pinasthika Awards.
Understanding Social Media Viral Content for A Brand
One of the impact is the rise of public awareness about the brand itself. Various talks on social media viral content, would be in contact with public
“Life is better at the beach!”, Growmint’s Way To Build The Solid Team
Revisit Growmint and Nonfiction's 2015 team trip to Lombok, where Growmates explored the island and strengthened teamwork through #ngijobareng.