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Laurier Girlphabet

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Laurier Girlphabet

We create a custom made girl dictionary that evolved around their world by their own definition.

Project Information's




Digital Brand Campaign




Jakarta, Indonesia

The Challenge

For most of all, to understand teens are hard, let alone teenager girls. Therefore we encapsulated their thoughts into a description generator that matched their own language and their own definition.

Laurier Girlphabet

The Results

By building the microsite of Girlphabet, teenage girls capable to create their own meaning on some particular words that match their own definition.

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