Laurier Girlphabet
We create a custom made girl dictionary that evolved around their world by their own definition.
Project Information's
Client
KAO
Category
Digital Brand Campaign
Date
2017
Location
Jakarta, Indonesia
The Challenge
For most of all, to understand teens are hard, let alone teenager girls. Therefore we encapsulated their thoughts into a description generator that matched their own language and their own definition.
The Results
By building the microsite of Girlphabet, teenage girls capable to create their own meaning on some particular words that match their own definition.
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