#BolehBangJetZBanyak-banyakin Banyak Mau Lo!
THE CHALLENGE
JetZ needed to build awareness of its full product range while making the brand more relevant to its young audience. The challenge was to move beyond its existing communication and connect with the everyday realities, interests, and limited purchasing power of the “Receh United.”
THE HUMAN TRUTH
Young people are full of interests, changing moods, and things they want to try. From jumping on digital trends and expressing themselves online to switching between sweet, savory, and spicy snacks, they always find something new to explore and enjoy. Even with limited purchasing power, they have a lot of wants and needs, finding simple pleasures in the things they love and the experiences they can afford.
THE IDEA
#BolehBangJetZ: Banyak-banyakin Banyak Mau Lo!
We turned JetZ into a companion for the “Receh United” and their many wants. By connecting JetZ’s diverse product range with young consumers’ interests, hobbies, and everyday moments, we created a campaign that encouraged them to explore what they love, express themselves, and enjoy more with JetZ.
THE IMPACT
- Reach & Views
- 38.1M+
- Engagements
- 95.4K+
DIGITAL VIDEO COMMERCIALS
High-energy, bold visual storytelling that effectively brought the #BolehBangJetZ attitude to life across digital platforms.
HABANERO FILTER CHALLENGE
An interactive social media filter challenge that gamified audience participation by offering users a chance to win a PlayStation 5
SCHOOL-TO-SCHOOL ACTIVATIONS (#BOLEHBANGJETZ MERAPATZ KE SEKUL):
Targeted on-ground experiential events that brought JetZ directly to students, creating memorable offline brand experiences and encouraging direct interaction with the brand.
- JetZ X Si Nopal
THE CHALLENGE
JetZ wanted to build awareness and generate excitement around its collaboration with Animasinopal. The challenge was to turn the partnership into an engaging campaign that could connect with young audiences, showcase the collaboration across multiple touchpoints, and encourage active participation.
THE HUMAN TRUTH
For young audiences, entertainment is more engaging when they can do more than simply watch. Familiar characters, humorous content, collectible items, and shared experiences offer different ways to connect with the things they enjoy.
THE IDEA
JetZrek Bareng Si Nopal
We brought JetZ and Animasinopal together through a multi-touchpoint collaboration spanning a digital video commercial, limited-edition packaging featuring collectible comic strips, social media activations, and interactive photobooth experiences. By extending the collaboration from screens to physical products and real-life interactions, we created multiple ways for audiences to engage with JetZ and Si Nopal.
THE IMPACT
- Total Views
- 149.5M+
- Total Reach
- 14.7M+
- Total Engagements
- 397K+
DIGITAL VIDEO COMMERCIAL (DVC)
Seamlessly integrating the JetZ Croissant packaging and product introduction into Nopal’s recognizable animated world to instantly capture audience attention.
SOCIAL MEDIA & GAMIFICATION
Sustaining the campaign narrative through comic-style Reels, comment-based gamification, and User-Generated Content (UGC) challenges to encourage active, story-driven participation.
O2O (ONLINE-TO-OFFLINE) INTEGRATION
Extending the digital collaboration into the real world via an interactive on-ground photobooth activation in Blok M, Jakarta, alongside targeted School-to-School activations to foster direct engagement with young consumers.
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