Turning Digital Attention into Sales
THE OBJECTIVE
To accelerate Gatsby's digital performance across the grooming and fragrance categories by amplifying product awareness and driving direct e-commerce conversions.
THE STRATEGY
We engineered a creative-to-commerce strategy featuring bold visual assets, engaging storytelling, and product-centric messaging. This approach was designed to captivate a younger demographic while directly fueling lower-funnel digital commerce performance.
THE IMPACT (Total Campaign Performance)
- Total GMV
- IDR 2.09B
- Blended ROAS
- 3.0x
- Total Ad Spend
- IDR 697.74M
TikTok GMV Max Campaign
Gatsby Fiber Clay
September – December 2025 · 4 Months
Campaign approach
An e-commerce-focused TikTok campaign using creator-led video content and GMV Max optimization to drive aggressive product purchases.
Campaign results
- Total GMV
- IDR 651.57M
- ROAS
- 2.9x
- Total Ad Spend
- IDR 227.89M
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TikTok GMV Max Campaign
Gatsby Fiber Clay
January - June 2026 (6 Months)
Campaign approach
A commerce-driven TikTok GMV Max campaign focused on scaling sales performance through optimized media investment and conversion-focused execution.
Campaign results
- Total GMV
- IDR 1.256B
- ROAS
- 3.4x
- Total Ad Spend
- IDR 371.26M
Conclusion
The campaign successfully scaled sales performance, delivering over IDR 1.25B in GMV and a 3.4 ROAS within 6 months, proving the effectiveness of sustained media optimization.
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META CPAS Campaign
Gatsby Fiber Clay
October - December 2025 (3 Months)
Campaign approach
A conversion-focused Meta CPAS campaign designed to turn optimized creative content and media investment into measurable e-commerce sales.
Campaign results
- Total GMV
- IDR 70.53M
- ROAS
- 1.7x
- Total Ad Spend
- IDR 42.20M
Conclusion
The campaign transformed optimized creative and media spending into measurable sales impact, generating IDR 70.5M GMV and 1.7 ROAS within 3 months.
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META CPAS Campaign
Gatsby Powder Clay
October - December 2025 (3 Months)
Campaign approach
A precision-targeted Meta CPAS campaign focused on maximizing sales performance through strategic media placement and marketplace-driven execution.
Campaign results
- Total GMV
- IDR 58.66M
- ROAS
- 1.9x
- Total Ad Spend
- IDR 31.37M
Conclusion
We delivered an efficient Meta CPAS campaign for Gatsby Powder Clay, achieving 1.9 ROAS and generating IDR 58.6M GMV within 3 months through conversion-focused creative assets and optimized media spending.
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META CPAS Campaign
Gatsby Extrait de Parfum
November - December 2025 (2 Months)
Campaign approach
A performance-led Meta CPAS strategy designed to drive measurable commerce impact for the fragrance line.
Campaign results
- Total GMV
- IDR 54.36M
- ROAS
- 2.2x
- Total Ad Spend
- IDR 25.00M
Conclusion
Through a performance-led strategy, Growmint helped Gatsby drive measurable commerce impact, turning IDR 25M ad spend into IDR 54.3M GMV with an impressive 2.2 ROAS within only 2 months.
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