Jakarta, 1 March 2016 – Growmint has continued its winning streak, edging out several other leading agencies to be appointed by Heineken Indonesia on its latest campaigns. The partnership will challenge Growmint to deliver an integrated creative digital campaign using all of the brand’s digital platforms to strengthen Heineken’s position in winning the hearts of Indonesians against its strongest rivals.
Irwan Wahyudianto, Business Director of Growmint, said, “Heineken is a magnificent brand with high reputation and ambitious goals for the future, and we’re absolutely delighted to be a part of it.”
“We are confident to deliver the best business solutions as this collaboration provides Heineken Indonesia with the assurance that we have the best and experienced people in the industry to provide the best results, and develop work that really works”, Irwan added.
Rhea Danaparamita, Brand Manager of Heineken Indonesia said, “Growmint not only had strong ideas that resonate with our goals, they also have the scale to amplify these ideas through our digital channels to make sure we maximise the potential of every idea we develop and our business performance.”
“We were also impressed with their deep understanding on how to translate Heineken’s global campaign to the local people throughout their customer journey, along with their insightful approach to content creation,” Rhea added. “We are excited to be working with Growmint on taking Heineken Indonesia to the next level of awareness.”
Throughout 2016, Growmint will support Heineken Indonesia in leading their latest campaigns, including Champion the Match, Champion The Trophy, and several other upcoming campaigns through digital activation, brand consultation, social media content and monitoring as well as buzzing management handling.
About Heineken Indonesia
PT Multi Bintang Indonesia (or was Heineken Nederlands-Indische Brouwerij Maatschappij N.V) was the first Heineken brewery built outside Holland in 1929. Heineken beer was brewed and sold in Indonesia until 1960, when the company was nationalized under the Indonesia nationalistic government.
In late 2004, Heineken® brand was re-introduced to target Indonesian premium beer market, and only less than 2 years Heineken had took over market leadership and became the driving brand that developed the premium beer segment in Indonesia. The leading position is strengthened and supported with various sales and marketing activities, global as well as local activities. In 2012, Heineken® celebrated its 140-year anniversary as the world’s most valuable international premium beer, where it is available in almost every country across the globe.
Growmint is fast growing creative digital advertising agency founded in 2012 under PT Growinc Indonesia, working along side with its sister companies, Non-Fiction and Adlabs, specialising in Creative Research and Measured Digital Media Performance. Growmint has been trusted to handle digital advertising campaigns for clients such as Gudang Garam, Pocky, Mix Radio, AirAsia, Reckitt Benckiser, Doku, Prudential, Toyota, and HBO Asia.
About Growinc Indonesia
Growinc Indonesia is an independent full-service advertising agency that is composed by three subsidiaries, which are Non-Fiction as creative research agency, Growmint as a creative digital campaign agency, and Adlabs as a measured digital performance agency. Since establishment, Growinc Indonesia has been trusted by various brands in the industry to handle their advertising and marketing communication strategy, both in local and international scope. Including automotive, telecommunication, airlines, banking & finance, and insurance companies.